1. History
■ 1846년 Ebelmen : 규산에스테르의 가수분해반응을 이용하여 겔을 만듦
■ 1959년 Shott사 : 금속알콕사이드를 이용하여
SiO2막이나 TiO2-SiO2막을 판유리 위에 형성 연구
■ 1970년대 : 유리 분야 뿐만 아니라 졸의 겔화시 섬유, 벌크 소결체나 코팅막
으로 열
1. Introduction
As of September 2007, the iPod had sold more than 150 million units worldwide making it the best-selling digital audio player series in history. There’s no one who doesn’t know about the iPod and its service, iTune. We wanted to know what brought this huge success, and how they conducted its extension program to the world market.
2. iPod & iTune
2.1 Product
iPod is a
of storing vegetables in order to prepare for environmental condition. Around the mid of Chosun era when the red pepper became one of spices for Kimchi, the taste of Kimchi became even hotter and the kinds of it were diversified.
2. Understanding ofProduct (Kimchi Refrigerator)
Principle of Kimchi Refrigerator
The existing refrigerator also can keep Kimchi but it has a limit to turn tas
Purpose
To analyze the current market of Bacchus D
To understand how a new competitor, Vita500, affected Bacchus D
To suggest new and more effective marketing strategy for Bacchus D
Defining the Market
Market : Refreshing Energy Drink (RED)
Market Definition : Beverage consumed to enhance physical status
Consumer Needs : Health-conscious Koreans purchase the product concernin
1. Introduction of Toyota & History
1933년 도요타 자동직기 제작소 내에 자동차 사업부 설치로 최초로 자동차 사업에 뛰어 듬
1937년 자동차 제조 회사로 독립(도요타 키이치로)
1938년 현재 도요타 시에 공장설립
1950년 ‘크라운’과 ‘코로나’로 성장
1953년 Toyota production system
1959년 대
1. History and introduction of Dong A pharmaceutical
Dong-A Pharmaceutical is the leading pharmaceutical company in Korea. Dong-A stands at the forefront of Korea's pharmaceutical industry; motivated by its respect for life and health to continuously innovate and develop products that enhance people's quality of life. We are working hard to grow internationally and become one of the world's most
of the company, followed by an overview of the US automotive industry, based on Porter’s Five Forces Model. In the second part, we will discuss the characteristics of the US auto market and Hyundai’s competitors. The next section will be about the specifics of Hyundai, i.e. the products, and competitiveness in different market segments. We will use SWOT framework to illustrate the company’s
Cannon means the Bible, standard, and level 성전(聖典), 규범, 표준.
It is meaning of spirit that Cannon will do their best to be a global standard of high technology and service activity.
-5 major statement-
• Fortify an existing business, Establish 3 display business
• Realize a new production method
• Expand business areas by diversification
- Shortest turnaround time among the other brands
*Turnaround time : from the time of submission to the
time of completion - time that batch users must wait
for output
Customers
- Young, educated people who like fashion
and are sensitive to fashion
- From newborns to adults aged 45
(do not define their target by segmenting ages and lifestyles)
⇒ ZARA K